Why “Posting More” Isn’t the Answer (And What Small Businesses Should Do Instead)

If you’ve ever been told, “You just need to post more on social media,” you’re not alone. It’s one of the most common—and least helpful—pieces of marketing advice small business owners hear.

Here’s the truth: more content doesn’t equal better results. Strategy does.

Posting without a plan is like talking without knowing who you’re talking to. You might be loud, but you won’t be effective. What actually drives growth is intentional content—posts that are created with a clear goal in mind, whether that’s building local awareness, driving foot traffic, or positioning your business as the expert in your niche.

Strong social media starts with three questions:

• Who am I trying to reach?

• What do I want them to do?

• Why should they care right now?

  
  

When those answers guide your content, suddenly your posts feel more focused, your engagement improves, and your time spent marketing actually pays off. That’s the difference between being “active” online and being strategic online.

And yes—this is exactly where a marketing pro makes a difference.