PR Isn’t Just for Big Brands—It’s a Growth Tool for Small Businesses

When people hear “PR,” they often think of national brands and major media outlets. But public relations is one of the most underused growth tools for small businesses.

Local PR can look like:

• Being featured in a local magazine or blog

• Partnering with another business for a community event

• Getting coverage for a grand opening, expansion, or milestone

• Positioning yourself as a local expert reporters can call on

The credibility that comes from earned media builds trust faster than ads ever could. When someone sees your business mentioned by a third party, it feels more legitimate—and that perception matters.

PR isn’t about being flashy. It’s about telling your story in the right places, at the right time, to the people who already want to support local businesses like yours.